Case Study: Virgin America - 5 Power Prompts - Book - Page 6
Case Study: Virgin America
V I RGI N A M E R IC A
BEYOND THE POINT AT 35,000 FEET
At a critical moment when the airline industry was
grappling with escalating fuel prices and disillusioned
flyers, Virgin America would establish the new standard
for domestic travel with a bold product that defied the
status quo, restoring focus from the mile to the Guest.
Case Study: therealmatter.com/post/virgin-america-elevate
6
