Case Study: Uniqlo - 5 Power Prompts - Book - Page 22
Case Study: Uniqlo
U N IQLO
DEMOCRATIZING STYLE
In 2016, Uniqlo had just surpassed H&M and the Gap to
become the world's second largest apparel company, but
it was already apparent that future growth would require
going beyond the physical store.
Change starts with a shift in mindset, and CRM would become
a driving voice for Uniqlo's transformation just as the real
under-the-radar retail phenomenon was happening online.
Case Study: therealmatter.com/post/uniqlo
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